Gijs De Swarte

Advertising

Danielle Guirguis on the green future of the marcom industry

‘We see a worldwide growth of brands that opt for sustainability,’ asserts Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative...

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Lucy Atkinson: 'Millennials do talk the talk, but walk the walk with less conviction'

The world's best marcom scientist on... Advertising as a force for good

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An interview with Ravi Dhar on Advertising as a force for good

Ravi Dhar is a Yale Professor of Management, Marketing, Psychology, and Director of the Center for Customer Insights at Yale...

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The Future for the Havas Group through the Case of Havas Lemz Amsterdam

Havas Lemz in Amsterdam, part of the global Havas communications and media conglomerate, recently received the internationally highly regarded Benefit...

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Josh Bryer: “Stahp whineeeng”

Meet The World’s Most Awarded Creative Directors in this new series called the 6,5 interview: Australian Josh Bryer was one...

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Wendy Clark: ‘The Art of War is my manual’

Against the advice of most people around her Coca-Cola's top marketer Wendy Clark moved to the advertising world. Subsequently the...

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John Mescall: ‘For heaven's sake, don't fit in’

The all-winning campaign 'Dumb ways to die' can not be left unmentioned, but the list of prizes and advertising achievements...

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Nick Law, the New Chief Creative Officer of Publicis Groupe, on Creativity

The American agency R/GA - where he made his career, has 2000 employees and offices in 18 countries, and combines...